What it is: An award-winning clean mascara that lengthens, lifts, and separates—now with more planet-friendly packaging.

Highlighted Ingredients:

- Arginine (Keratin): Haircare hero that helps fortify and reinforce lashes from within. - Organic Shea Butter: Weightlessly conditions and adds a soft, flexible feel. - Beeswax: Helps seal in moisture for nourished, healthy-looking lashes.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclosa, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This cult-favorite mascara takes lashes beyond their limits—naturally. The dual-sided wand catches every lash for eye-opening length and definition. Long-lasting formula resists clumping, flaking, and smudging. New lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.*

This product is an Allure Best of Beauty award winner.